Whitman Unveils All-New 2027 Red Book Celebrating 80 Years of Numismatic Excellence

Whitman Brands™ proudly announces the upcoming release of the 80th edition of The Official Red Book®: A Guide Book of United States Coins, the world’s best-selling coin price guide and the most trusted reference in numismatics. Celebrating 80 years in publication and more than 26 million copies sold, the all-new 2027 Red Book continues its legacy as the indispensable resource for collectors worldwide. Wholesale shipments are scheduled to begin late June 2026.

The announcement follows the success of the reimagined 2026 edition, which sold more than 315,000 copies—a 30% increase from the 2025 edition, earned the Numismatic Literary Guild’s Extraordinary Merit Book award, and stands #1 on Amazon’s Best Seller list in Antiques & Collectibles Encyclopedias. Building on that momentum, the 2027 edition delivers meaningful enhancements while honoring the tradition collectors have trusted for generations.

Since 1946, the Red Book has answered the essential questions collectors ask: What’s this coin? How rare is it? How much is it worth? The 2027 edition carries that tradition forward with expanded listings, updated values, new research, and refined layouts designed to make information clearer and easier to use than ever.

“For eighty years, the Red Book has been the foundation of coin collecting,” said John Feigenbaum, CEO of Whitman Brands. “With the 2027 edition, we’re not only honoring that legacy—we’re continuing to evolve the book based on real collector feedback, ensuring it remains both timely and essential in today’s market.”

New for 2027

The 80th anniversary edition introduces significant content expansions and updates, including:

• More than 13,000 coins, tokens, medals, sets, and collectibles
• Over 1,000 new additions, including coin rolls, DMPL Morgan Dollars, 2026 Semiquincentennial coinage, and more
• Market values in up to nine grades using Greysheet-based pricing and GSID catalog numbers
• Updated research, current market insights, and the latest U.S. Mint data
• More than 2,000 full-color images
• Engaging essays from leading numismatic experts
• Expanded specialty coverage, including Errors, Patterns, and modern issues

Collector Driven Improvements

Building on the major redesign introduced in the 2026 edition, the 2027 Red Book incorporates key updates based directly on collector feedback:

• Series-specific grading guides restored within each chapter
• Circulation and Proof values reintegrated into unified price charts
• Type coins and related data organized within their respective series
• Expanded coverage of errors and varieties
• New pricing additions, including coin rolls and Morgan Dollar DMPL designations

“These changes reflect a careful balance between innovation and familiarity,” said Larry Jewett, Editorial Director. “We focused on making the book more intuitive and useful without losing the structure collectors have trusted for generations.”

New Releases & Expanded Editions 

Beginning with the 2027 edition, the Red Book will move to a summer release schedule, aligning more closely with current market pricing and major industry events.

“Moving the release date allows us to incorporate more up-to-date pricing, capture new U.S. Mint issues, and better align with the ANA World’s Fair of Money,” Feigenbaum added. “It also gives us the flexibility to expand the Red Book family, including new formats and special editions.”

For the first time, the 2027 Red Book will be available in formats built for every collector, including special collector’s editions featuring enhanced content celebrating 250 years of American coinage (USA 250) as well as online-exclusive bundles featuring Official Red Book label graded 2026 coins.

With eight decades of trusted service to the hobby, the 2027 Red Book stands as both a celebration of numismatic history and a forward-looking guide for the next generation of collectors.

For more information, visit whitman.com.

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